
Guiding design innovation
I blend innovation & insights with grit & craft, to drive product experiences beyond the expected.

Phases
With two decades of experience in diverse sectors, my skills are finely tuned across the full design spectrum, allowing me to guide projects from the spark of inception, to the far reaches of their lifecycle.
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Strategic stakeholder engagement, targeted problem identification, and user-centric research converge, these are just a few tools in my approach to shaping digital products.
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See how my detailed research transforms into clear, team-wide strategies, driving focused product evolution.
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I blend user needs with technical requirements to create intuitive and impactful digital experiences through iterative design testing, and robust design systems.
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My dynamic usability testing toolkit is tailored to illuminate user needs and build product confidence.
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My fusion of interaction design, front-end development, and a commitment to accessibility translates user needs into actionable specs, driving both innovation and market expansion.
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Sustaining product excellence involves keeping products aligned with user needs and market dynamics, ensuring constant growth and market relevance.

Industry
Contributions
Nielsen Norman Group
Showcased in the “Popular Sessions”, I was honored to guide viewers through best practices when presenting solutions to stakeholders under the prestigious NN/g banner.
Got Ten Minutes Podcast
With guests like VP of Product for Tesla, it was my privilege to share my thoughts on “Empathy” with the great hosts of this product podcast.
Arizona State University
With a passion for helping the next generation, ASU provides the perfect opportunity to shape the future. Last session was on “Identifying the Problem” where I took students through the sometimes ambiguous process of turning problem statements into action.

In-House Contributions
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Mentorships
Nurturing the talents within the team is critical, by offering a tailored mentorship that elevates skills and boosts design prowess, ensures not just individual growth within the team, but also ensures improved collective output.
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Training Sessions
Growing as a team ensures we continuously launch successful products. By assessing performance, training is tailored to current and upcoming business needs, ensuring the team is always ready to deliver.
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Brand Voice
It’s not just being competent internally, but sharing that expertise helps gain trust needed from customers to close deals. Blogs, Customer Sessions, Events, let me help your brand approach the market with confidence.